The founder was an ex director of a multinational that due to his busy role, suffered high levels of stress causing him skin symptoms such as red blemishes, dry and flacking skin.
When using conventional skincare products, he realised his skin wasn’t getting any better and after doing some research he learnt that it was because the majority of these products were made with petrolum derived oils (parafins, vaselines, etc) and other chemicals which only provided him with a momentary skin hydration but ended up dehydrating the skin even more. He also noticed his skin was becoming dependent on these products.
He decided then to train in dermocosmetics, aromatherapy, skincare formulation and organic natural skincare in Barcelona. It was then, together with a team of chemists and pharmacists they started developing exclusive formulas for men’s skin.