The founder is a former corporate manager that had high levels of stress that caused him skin severe skin problems such as profound dehydration, blemishes and flacking skin.
He tried using conventional skincare products, from the high end ones, pharmacy ones, to regular supermarket formulas.
But he realised that his skin wasn’t getting any better and after doing some research he learnt that the majority of these products were made with petroleum derived oils (such as parafines, vaselines, etc) and other chemicals which only provided him with a momentary skin soothing but ended up dehydrating the skin even more.
He decided then to train himself in dermocosmetics, aromatherapy, skincare formulation and organic natural skincare. He started creating formulas for himself and soon after for friends and family and he realised that all natural and organic skincare products in the market were formulated for women's skin, and as men have a different skin and thus, different needs, these products weren't optimal for most men.
It was then, together with a team of chemists and pharmacists, he started developing exclusive formulas for men’s skin, and this is how HOMO NATURALS was born.