Why Natural?

WHY NATURAL?

Every grooming/skincare product is made up of two types of ingredients:
. Those that form the base or excipient of the product (form 80% of the content of the product)
. The additives that serve to give a texture, aroma, color or to preserve it (form the remaining 20%)

BASE INGREDIENTS

The vast majority of cosmetic products that are on the market are mainly formulated by petroleum-derived oils (paraffins, petroleum jelly, silicone oils, etc.).
This type of ingredients cause a momentary false hydration since they make an occlusive layer on the skin not allowing it to breathe and because of this the hydration of the lower layers ascends to the upper layer, leaving the dehydrated skin where it needs it most, which is in the layers inferior.This dehydration ends up causing premature aging of the skin, since keeping our skin always well hydrated is one of the most important factors to prevent the appearance of wrinkles.

In HOMO NATURALS products, we do not use petroleum derived oils in our formulations. We only use vegetable oils and plant extracts of the best quality.

The advantages of using vegetable oils vs. petroleum oils are:
- Its fatty acids are more related to our skin, allowing a greater degree of penetration of the active ingredients. On the other hand, petroleum products remain in the upper part and do not manage to transport nutrients to the lower layers of the skin
- They are rich in active ingredients. Vegetable oils contain vitamins, proteins, amino acids, phytosterols, etc. On the other hand oil-derived oils, when refined, are inert, that is, "dead" since they do not contain any nutrients for our skin.

FRAGRANCES

In conventional grooming / skincare, synthetic fragrances are used because they are a very cheap option for the manufacturer.

In HOMO NATURALS products we use only essential oils, which are very powerful plant extracts with great properties for our skin (purifying, soothing, anti-wrinkle, etc).

Furthermore, the sensory experience thanks to the aromatherapy of the essential oils of HOMO NATURALS is unforgettable. On the other hand, synthetic perfumes are poor copies of essential oils that have lost 80% of their molecules and do not contain any active ingredients for our skin.

PRESERVATIVES
In conventional skincare a lot of synthetic preservatives are used, which are increasingly controversial due to their health implications (parabenes, BHT, BHA, triclosan, phenoxyetanol, ethanolamines ...)

In HOMO NATURALS products we only use the preservatives of natural origin allowed by the organic certification bodies.

In conclusion, we can affirm that due to the type of ingredients and the percentage of active principles in our products, HOMO NATURALS is much more effective than any conventional brand formulated with petroleum derived ingredients.