What makes us different from other men's grooming products?
Every grooming/skincare product is made up of two types of ingredients:
- . Those that form the base or excipient of the product (they make 80% of the content of a product)
- . The additives, in order to give a specific texture, fragrance, color, or to preserve it (they account for the remaining 20%)
BASE OR MAIN INGREDIENTS
The vast majority of skincare products found on the market are formulated with petroleum-derived oils (such as paraffin, vaselines, silicone oils, etc.).
These types of ingredients cause what is known as a "fake momentary hydration" since they create an occlusive layer on the skin, not leaving it to breathe. As a consequence, the hydration of the lower layers ascends to the upper layer by leaving the skin dehydrated where it is most needed: in the lower layers.
This dehydration ends up causing early aging of the skin, as keeping our skin always well hydrated is one of the most important factors in order to avoid the appearance of wrinkles.
At HOMO NATURALS, as a natural skincare brand for men we do not use petroleum-based oils in our formulas. We only use cold-pressed vegetable oils and best quality plant extracts.
The advantages of using vegetable oils, instead of petroleum-derived oils are the following:
- Vegetable oils' fatty acids are more related to our skin, allowing a greater degree of penetration of active ingredients. On the other side, petroleum-derived oils remain on the skin, and they are not as effective in order to carry any nutrients to the lower layers of the skin
- Vegetable oils are rich in active ingredients. Vegetable oils contain vitamins, proteins, amino acids, phytosterols, etc. On the other hand, petroleum-derived oils become inert, that is to say, "dead" and without any nutrients as a result of the refining process.
The main ones are:
Fragrances or perfumes:
In conventional skincare, synthetic fragrances are used because they are the best price choice for the manufacturer. However, at Homo Naturals, we use only XNUMX% pure essential oils, which are very powerful plant extracts with great effects on our skin (purifying, calming, anti-wrinkle, etc.).
In addition, the sensory experience of the aromatherapy of our blends of essential oils, makes our products unique. On the other hand, synthetic fragrances could be described as cheap synthetic copies of essential oils that have lost 80% of their molecules and do not contain any active ingredients for our skin.
In conventional skincare products, a big amount of synthetic preservatives are being used, and most of them are highly controversial due to their implications for our health (parabens, BHT, BHA, triclosan, phenoxyethenol, ethanolamines ...) are used. At Homo Naturals we use only natural origin preservatives that are allowed by external organic certification bodies.
In conclusion, we can affirm that due to the ingredients and formulation of our products, Homo Naturals, as a 100% natural skincare brand for men, is much more effective than any other conventional brand.